IMPROVING ADVERTISING THROUGH INDIGENOUS LANGUAGE

Abstract

The issue of advertising in any indigenous language is one area that will help to create awareness and in doing so the advertiser markets his/her goods and services. The writer looks at advertising through indigenous language by looking at advert as a form of communication, language as an essential tool in advertising, language of advertising and other means through which the advertiser can use to advertise his/her goods and services and at the end achieve the desired goal.